Lead Your Tribe To Profits

I'm just finishing up a new book called Tribes, by Seth Godin. I knew it wouldn't be one of these graphically intensive books so I bought it as an audio from audible.com.

Seth Godin has a lot of insight to share related to marketing and social behavior. His book Tribes is inspiring because it explains how you need to think, and what you need to do to be a leader in your organization or industry.

This book and others that he has written really do a nice job of explaining the changes that are occurring as a result of the Internet and how that is effecting the way people interact both on and offline. Godin explains that by understanding Tribes and how important it is to become the leader of one, can effect everything you do including your job, your business, and your personal life.

One of the downsides to listening to an audio book is that your mind tends to wander. While listening to this book I constantly had to rewind. I've barely finished it, and I'm all ready to start it again.